Louis Vuitton likes Mexico. The brand´s first Mexican ambassador exudes elegance on and off the soccer field. The latest trends in the fashion weeks seem to indicate the return of sports as a fashion style. The runways of Paris and New York are dressing up with sneakers, cycling shorts, backpacks and minimalistic sports styles critics love. According to the French Maison Louis Vuitton, its new ambassador, the footballer of the Mexican national team Miguel Layun, represents perfectly this union between sports and luxury. After the 2018 Russia World Cup and his signing with a Spanish team, Layun has become a sensation in social networks. His Instagram account is a faithful reflection of that classic and impeccable style that characterizes him, and his most recent photographs show the LV initials on every accessory.
The defender from Veracruz is the perfect face for the new collection of Vigil Abloh – Louis Vuitton´s new creative director. After designing the bag used to transport the World Cup for FIFA, there was no doubt about the brand´s future in the world of sports. After all, few brands infuse elegance and masculinity into their casual clothing like Louis Vuitton does. Layun feels comfortable and close to the brand he represents and it´s obvious in the new advertising campaign. He was the perfect choice to uphold the brand´s refined character with his distinguished poise. Luis Vuitton´s ambassador represents the brand´s elegance on and off the field.